Profile of the Greek Publishing PLC company and the daily shipping newspaper “NAVLAGORA”

 

The Greek Publishing PLC company was established in June 2004 with the intention of being active in the sectors of publishing and advertising.

 

One of the main activities of Greek Publishing is the publication of the daily shipping newspaper “ NAVLAGORA” which is the only daily newspaper in circulation in our country concerning Greek and International shipping.

5000 copies of the newspaper “NAVLAGORA” are printed daily and they are distributed as follows:

·         2400 copies to shipping offices and other subscribers in Athens, Piraeus and Cyprus.

·         2000 through the newspaper agent “Argos” across the whole country

·         100 to shipping offices in the City of London, to subscribers of our newspaper

·         500 to students of the Universities of Piraeus and the Aegean at the Departments of Shipping studies.

·         Our newspaper circulates at the weekend along with the weekly economic newspaper “ Isotimia” with sales through an agent which reach 30,000 copies across Greece and which exceed 36,000 copies when the subscribers of the two newspapers are included.

·         The circulation of our newspaper every month exceeds 200.000 copies, and

·         It has a readership of over 600.000 people.

Profile

·         The profile of our readership (apart from students) has the following characteristics:

Age 30 to 55 years old

·         They have an income 30% greater than the average for their category (an equivalent position in another sector)

·         They speak at least two foreign languages (54.5%)

·         The majority hold a postgraduate degree (65%)

·         Every day they read two Greek daily newspapers (economic/political), one foreign newspaper ( 75% in English) and receive information from the internet (80%)

Age – Sex

·         60% of the readers belong to the 35-44 age bracket

·         22% of the readers belong to the 45-54 age bracket

·         18% of the readers belong to the 55-70 age bracket

·         73% of the readers are men

·         27% of the readers are women

 

Agreements

 

·         “NAVLAGORA” reached agreement with the British Airways, Turkish Airlines and Goldair Handling airline companies from the beginning of September 2005  for the distribution of the newspaper to the business class passengers of these companies as well as in the business lounge of the “ Elevtherios Venizelos” international airport.

·         We have completed an agreement with the educational institutes of shipping studies at the Universities of Piraeus and the Aegean for the daily updating of their students. Within the framework of this agreement, during the year the students and professors will carry out assignments on subjects related to shipping and the results of the assignments will be presented at special meetings and conferences of the shipping world.

·         In addition, we are participating in the efforts of the municipality of Andros and of the University of Piraeus for the functioning of a branch of the university on the island of Andros for postgraduate students.

·         In the mass media sector, since November 6 2004, the paper circulates together with the weekly economic newspaper “ Isotimia”. The issue of the newspaper which circulates every weekend has different material from the issues that circulate during the week and, amongst other things, contains themes like Sea sports and Leisure, Style, Special Reports, Interviews etc. Our aim is to offer the readership of both newspapers appropriate information which will lead us to form trends in the economy.

 

The future

Through our continual effort to develop into a newspaper which can function as a useful aid to shipping, our plans cannot but have our European identity as a parameter.

For that reason, we are preparing to publish an English edition of “NAVLAGORA” which we plan to circulate in 2005 in the  organizations of the European Committee.