APL makes organizational realignment to further drive strategy
Singapore, 09 Jan 2014
APL today announced an organizational realignment to a functional
structure to drive its business forward.
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“The container shipping industry is undergoing profound changes, characterized by low growth and intense competition. We recognize there is a need for APL to respond more quickly to the market and to our customers. We are pushing ahead with our strategy to sharpen our competitive edge through cost efficiency and organizational agility while building on our strong reputation for service quality,” said Kenneth Glenn, President of APL. “APL has significantly improved its cost position through operational efficiencies, as well as the continuing introduction of large fuel-efficient ships and the return of expensive chartered tonnage. We want to now take our speed of decision-making, market responsiveness and cost management to the next level by adopting a function-led management approach.”
APL said its approach is derived from a broad and in-depth study of its current business model and roadmap, as well as feedback from extensive customer engagement.
A new APL leadership team has been formed to ensure the successful execution of APL’s objectives, effective 10 February 2014. Members of the new team, led by Kenneth Glenn, APL President, are:
• Peter Jongepier, Chief Commercial Officer
• Calvin Leong, Chief Trade Officer
• Nathaniel Seeds, Chief Operations Officer
• Jason Wong, Chief Procurement Officer
As part of the realignment, the role of current Regional and Country leads will be organized into Commercial and Operations functional leads.
About APL
APL is a global container shipping business offering more than 80 weekly services and more than 500 calls at more than 140 ports worldwide. It combines world-class intermodal operations with leading-edge IT and e-commerce. APL is a unit of Singapore-based Neptune Orient Lines (NOL), a global shipping and logistics company. APL Web site: www.apl.com
APL press release