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July 04, 2025 CMA Media has announced that it has entered into exclusive negotiations to acquire Brut., a leading digital-native media outlet and the top European news platform on TikTok and Instagram, with a presence also in India and the United States. In a media landscape where growth is driven by digital platforms, this move reflects the conviction that the future of news lies in innovative formats, designed from the outset for new generations and social media platforms. Operating in over 100 countries, Brut. reaches more than 500 million viewers each month through unmatched organic audiences across YouTube, TikTok, Instagram, Facebook, and Snapchat. Rodolphe Saadé, Chairman and CEO of the CMA CGM Group, stated: "CMA Media would strengthen its presence in digital with the arrival of Brut. A young and social-native media outlet, Brut. has become a leading reference in France and internationally. This partnership would allow us to accelerate our development across the formats and uses that are reshaping the way information is produced and consumed. Already a shareholder for the past 2 years, our Group shares with Brut the same commitment to accessible, reliable, and independent journalism, aligned with the spirit of our time. It would mark a new step in building a strong, modern media group, ready for the future." Accelerating the digital transformation of a global media group CMA Media already has a strong presence on social networks, with RMC BFM generating 8.5 billion video views per year and counting 55 million followers. This acquisition would represent a major milestone in CMA Media's strategic transformation, making it the first major press and audiovisual group to embrace digital on such a broad scale. It would support the ambition to accelerate CMA Media's evolution into a global player capable of meeting the habits and expectations of tomorrow's audiences. The integration of Brut. into CMA Media would enable the offering of a wider variety of content formats, opening the door to numerous opportunities in content production, expanding the diversity of audiences reached, and enhancing the Group's ability to deliver multichannel, innovative, and responsible journalism. 
Image by CMA CGM Preserving Independence and Upholding Shared Values CMA Media has been a minority shareholder in Brut. for the past two years. This shared history and relationship of trust have naturally paved the way for this step, which now appears self-evident. Brut.'s founders and leadership team would remain fully involved in this new chapter, to preserve the DNA that defines the media's uniqueness and credibility: high-quality journalism, native formats, and a strong voice on major social, environmental, and cultural issues. "This partnership with CMA Media would be a natural continuation. We share the same ambition: to reinvent media in response to the habits of new generations and the challenges of our time. With their support, Brut. would be able to accelerate its international expansion and continue to carry a free, committed, and innovative voice. I thank the shareholders who have supported us since the beginning of this journey and the Brut. teams for their exceptional work." stated Guillaume Lacroix, co-founder and President of Brut. Amplifying the Reach of News Worldwide By integrating Brut., CMA Media would take a decisive step in establishing itself as an international player, in full alignment with the global footprint of the CMA CGM Group. Brut.'s audience extends far beyond France, reaching hundreds of millions of viewers each month across all continents, particularly in Europe, where Brut. is a leading media outlet. This acquisition would reflect a long-term investment strategy, fully aligned with the strategic value of Brut., its reference positioning, international growth potential, and influential brand strength. CMA Media and Brut. share the belief that by combining their expertise, they can help write a new chapter in the evolution of digital journalism. CMA CGM press release 
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