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Background to the sale Improving profitability on the Irish Sea has been, and remains, an important area of focus in DFDS' integration plan for Norfolkline. Besides the two routes that are now divested, the activities include two routes from Dublin to Birkenhead and Heysham respectively, plus agency and port activities. The Irish Sea activities have in recent years made substantial losses due to considerable overcapacity on the market. This is a result of a sharp decline in demand since 2008 and lack of adjustment of capacity. Against this background it has not been possible to develop a business plan that in the short term is able to create a satisfactory return through optimisation and more efficient operations on the northern routes. DFDS has therefore chosen a structural solution and divested these routes. DFDS will continue to analyse the remaining activities Operation of the routes between Dublin and the UK will continue as before, with two ro-pax ships on the route to Birkenhead and one ro-ro ship on the route to Heysham. Port terminal operations in Dublin and sales agency activities will likewise continue. Terminal services in Birkenhead and Heysham will be provided through Stena Line. The strategic and operational analysis that was initiated when Norfolkline was acquired will continue for the remaining activities. This work is expected to be completed in the first quarter of 2011. Profit expectation for 2010 upgraded by gain from sale As a result of the above-mentioned gain of DKK 185m, DFDS' profit forecast for 2010 is upgraded accordingly from a pre-tax profit of DKK 250m to a pre-tax profit of DKK 435m. DFDS |